13% of 18-30 year olds do not identify as male or female. "No gender", "non binary", "gender fluid"... Far from stereotypes, consumers are increasingly seeking to go beyond traditional gender boundaries. A trend that does not date from yesterday and on which perfume brands have been quick to surf: what does the gender matter, as long as you have the emotion! Let's take a look at the most famous unisex perfumes...
The Eau de Cologne
Mythical, the Eau de Cologne has fascinated since its creation in 1708. This subtle blend of bergamot, grapefruit and orange infused with flowers and wood, invented in Italy by Farina and favored by the nobility of Europe, seduces both men and women. Today, it can be found at Guerlain, Acqua di Parma or Hermès with the latest Eau de Rhubarbe Ecarlate.
Ck One by Calvin Klein
Remember those girls and boys in black and white dancing like in the video of Smells Like Teen Spirit by Nirvana? Calvin Klein's "One" was released in 1995 and was a pioneer in perfume for him and for her. With its sober bottle, as unisex as its nectar, notes of bergamot and tea sprinkled with fruity spices, it was a huge success: in 1996 alone, more than 15 million bottles of this perfume were sold!
Mix & Match of the good perfumer
Long live alternative perfumery! With his Mix & Match collection, whose motto is to combine, superimpose and add scents, the good perfumer innovates in the purest tradition of unisex perfume. No more "mainstream" perfume, we want to be able to stand out and assert our uniqueness. With the sparkling combinations of Mix & Match, a wind of freshness is finally blowing through perfumery.