SUMMARY
01. Perfume in the service of marketing
02. The smells that make us fall in love, literally and figuratively
Have you ever walked into a store and been seduced by the aromas wafting out? No wonder! More and more brands are using this other type of perfume to offer consumers an exceptional customer experience. Discover how scent diffusers in stores are able to positively influence our behavior.
Perfume in the service of marketing
Airports, boutiques, and even car dealerships are all using fragrances to boost their sales strategies and improve in-store sales. Come on, we'll tell you all about the new uses of fragrances!
The olfactory identity of a brand
To create their own unique identity, some brands and companies don't hesitate to rely on fragrance to stand out from their competitors. Through tailor-made fragrances, brands manage to subtly convey their values and DNA. Thanks to expertly chosen notes, they highlight their expertise and leave a lasting impression on the consumer. When it comes to fragrance, nothing is ever left to chance... Their goal? To make you recognize the brand's scent with your eyes closed! A bold, but successful, bet!
Olfactory marketing
The goal of sensory marketing is simple: light intensity, volume adjustment, fragrance diffusion... All of the consumer's senses are awakened thanks to a carefully designed ambiance. By creating a favorable environment and provoking certain emotions through the diffusion of scent, the brand manages to directly influence its customers' behavior. Concretely, we stay longer in the store, we buy products more easily, and above all, we quickly want to come back! A real flawless result! Does the scent of the brand new Samaritaine leave you impressed? No wonder, since it was the composition house IFF that developed their home fragrance. It all makes sense!
The smells that make us fall for you, literally and figuratively
Would the diffusion of fragrance in stores encourage us to buy? Definitely yes! Who hasn't succumbed to the scent of a bakery after smelling the delicious notes of chocolate or warm bread? While we have no doubt about the baker's talents, it's the aroma in his shop that compels us to pull out our credit card! In hotels or luxury boutiques, notes of leather help reinforce the elegance and refinement of the brand, while highlighting a certain prestige. Nature-oriented concept stores, for their part, don't hesitate to spray a few spritzes of woody fragrances based on cedar or incense to reinforce their brand image in a "walk in the forest" style. Each universe has its own fragrance!
If the smells of the shops don't leave you indifferent, what about the home fragrances or even car perfumes All around us, scents challenge the norms to propel us into different worlds each time.